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About Posh Solutions
Posh Solutions is an exquisite business that prides itself in promoting and selling chic online boutiques. With a variety of services from printable business cards to online banners and favicon on offer, Posh Solutions is an elite pre-made online store solution that is ideal for small-time business owners.Style and function featured in exclusive boutique designs at no ongoing cost makes Posh Solutions the exemplary answer to providing a successful business frontier that is both profitable and unique.
Objectives
Posh Solutions goals were to deliver consistent message and to maximize its brand awareness. Fox Marketing agency worked on designing brand identity, denoting a personality to the brand, creating the brand with a specific target market in mind and communicating brand uniqueness correctly and efficiently.Three marketing campaign phases were executed: logo creation, website design, and business card and online banner creations, all of which allowed this online marketing business to thrive.
Campaign
Phase 1 : The primary focus of the marketing campaign was geared towards creating a logo with a specific target audience in mind. The logo had to be appealing and attractive towards its selected range of customers. A simple logo with a cursive, feministic approach was selected. The font is large enough to be seen and identified easily, and the stylish curves of the word ‘Posh’ gives off a sexy feel that catches the eye of its primary targeted audience – women.
Phase 2 : The secondary focus of the campaign centred on the website design. Fox Marketing created a character to identify with the brand – in this case, it is a sexy and suave blonde girl. The client requested the number of links to be reduced, thus the footer of the page remained clean and only four main links and several minor links remained in the header.
Phase 3 : Consistency in terms of appearance and design was maintained across all offline and online channels to communicate the same brand message. The creation of the logo, website, online banners and business card helped to increase brand recognition and webpage views as well as decrease bounce rates.