The Roles of RSS Feed in Online Marketing Jenny

The Roles of RSS Feed in Online Marketing   onlinemarketing When faced with the question of what is RSS feed doing for the global virtual hub, the RSS is essentially a feature that is utilized to dole out notifications and fresh content via the usage of material management programs.

Standing for Real Simple Syndication, the RSS feed’s accessibility and ease of usage has allowed it to evolve into a money making tool for some businesses, and essentially revolutionized the world of online marketing by delivering news feeds directly to customers from various demographic backgrounds via the internet.

RSS feeds can generally be accessed via RSS aggregators, which in turn are downloaded through a subscribed computer. RSS aggregators hoard and dispense all RSS feeds from an amalgamation of websites which are deemed as the subscriber’s area of interest. The RSS aggregator will then translate these feeds into a readable format before delivering it to the subscriber. RSS feeds operate using an Extensible Markup Language or XML, which can be potentially problematic if any tags have mysteriously vanished.

The Roles of RSS Feed in Online Marketing   onlinemarketing So what is RSS feed doing to aid the convoluted workings of a marketing plan? Well, an RSS feed actually doubles as an excellent communication tool for businessmen worldwide. Clever management of RSS feeds can drive traffic to a website, and send it skyrocketing through the search engine ranks of Google, Yahoo, MSN and Bing. Frequently updated RSS feeds are bound to attract attention quicker from these stipulated search engines, and will send more potential customers flocking to a website.

However, websites that fail to update their RSS feeds regularly risk falling down the cataclysmic abyss of ignorance by the mighty four search engines. This in turn spells bad business for a website, and will actually cause a dip in traffic which will further aggravate an online business venture’s failure.

Thus, what is RSS feed doing to benefit online businesses? Well, some of these businesses might utilize blogs embedded with RSS feeds to promote their online products and services to people from all walks of life. By using an RSS reader, there are several notable benefits to be reaped from the RSS pot such as:

Instant Notifications

RSS feeds provide the ins and outs of each website or blog post. By being privy to firsthand knowledge of fresh content from newly updated blog or website posts, customers will know exactly when a new post has popped up to be checked out.

Sneak Peaks

RSS feeds give you an overall picture of what to expect from a new post. This bestows customers with the option to skip out on posts deemed irrelevant to their personal interest, and hunt down topics that they are keen on instead. Therefore, customers no longer need to load an entire website or blog and face the disappointment of running into a post that does not interest them with a RSS reader on their side.

Better Organization of Information

RSS readers allow customers or prioritize and organize their information or reviewed posts from certain websites and blogs. By allowing customers to concoct their very own categories and lists, it significantly cuts down the amount of time needed to otherwise dredge up a post of interest if a customer wishes to peruse the website or blog for a second time. Customers can also add notes to categorize each blog into an order of priorities according to their own convenience.

In a nutshell, the query of what is RSS feed doing to help businesses can be answered by its way of being a remarkable and feasible business communication tool. RSS feeds will not only provide potential customers with ways of keeping in touch with what’s hot and what’s not in their blogs or websites of interest, but in fact drive traffic towards these esteemed blogs and websites, which in turn will boost up the profit and sales of an online business.

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2 Responses to “The Roles of RSS Feed in Online Marketing”

  1. yvetteconnor says:

    rss feed is a simple yet powerful news feed used by many. frequent update of rss feeds should be done so you’ll capture the interest of your customers.

  2. Faye Sanders says:

    RSS feed lets you see updates, news, notifications in an instant. It will be wise to have one on your online business.

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