Anyone dabbling in the online marketing sphere is eager to clamber up the page ranks and claim that coveted number one spot. The main question is: how do you make sure your website bounces up the search engine optimization or SEO ranks without jeopardizing your integrity?
It’s simple, really. All you have to do is hire a reputable search engine optimizer and make use of the free Google tools at your disposal. But here are some quick signs to watch out for when you decide to hire a SEO to promote your website:
Be wary of fraudulent SEOs
This includes SEOs that have various aliases, falsifies WHOIS information, harnesses traffics from malware or fake sites, owns shadow domains or approaches you via unsolicited emails.
Be wary of SEOs with ‘connections’
SEOs that claim to have ties with Google are dishonest and misleading. Avoid such companies if possible, and always be alert to SEOs that promote ‘free-for-all’ links with allegations that this will help boost your company’s ranking.
Avoid SEO companies that aren’t clear of their intentions
Shady SEOs that operate under the pretense of ‘throwaway’ domains or doorway pages should be avoided since your site can be removed completely from Google’s index.
Know where your money goes
Make sure your deals are transparent. Some SEOs might even switch real time bids and slide into a slot of their own making to exude the impression that they control the search engine, but this is a scam and does not work with Google.
Once you’ve sought out a good SEO company, your next step would be to make use of these 12 nifty Google tools to start your online marketing venture:
Google Analytics allows you to understand your potential clientele by ascertaining the sales and conversion rates. By knowing which sections of your website are up to par, you can then create better target-specific ads.
2. Google Webmaster Tools
One of the free Google tools available, Google Webmaster shows how your site is indexed, which in turn allows you to gage the traffic driven to your site.
3. Google Insights for Search
This tool allows you to distinguish volume trends across different geographies, time frames and categories based on a specific phrase or term.
4. Google AdWords Keyword Tool
Google AdWords Services is the optimal alternative to scrounge up keyword ideas and interact with your potential customers.
Google Alerts notify you via email when Google finds new results linked to your search.
6. Google Trends
Google Trends allows you to compare patterns incorporating miscellaneous search terms and also gain unique customers for various sites.
7. Google Website Optimizer
This is the testing and optimization tool that allows you to experiment with various elements to determine the ideal design for your landing page.
8. DoubleClick Ad Planner
DoubleClick Ad Planner helps you organize an online advertising campaign and even check up on your competitor’s traffic statistics.
9. Google Page Speed
This tool allows you to optimize and analyze the elements in your website, especially its speed.
10. Google Merchant Center
The Google Merchant Center uploads all of the product data on your site so that it pops up in the Google Product Search to allow potential shoppers to find your site easily.
11. Google Site Map
By submitting a site map to Google Site Map, you ensure that all your web pages are archived in Google and can be easily unearthed by Google’s standard crawling process.
This is a social media platform that allows you to engage directly with your customers and communicate brand awareness across various demographics.
So don’t forget to make full use of these free Google tools to bump your site up the SEO ranks!
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